Pup & running
brand strategy & identity | website design
Pup & Running is a handmade dog accessories and walking business located in Auckland, New Zealand. They came to me wanting to upgrade their branding because all they really had was a one-off logo and some colours. Tash wanted her brand to be kept fun, light, and playful like the dogs she works with. So that’s what we did. What I love about this brand is that we were able to keep the essence of what she loved about her old logo while upleveling it and moving her brand forward. Through the design process we were able to design a brand identity, complete with social media templates, brand patterns, a website and more.
Brand Identity
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Brand Strategy
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Website Design
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Brand Identity ⋆ Brand Strategy ⋆ Website Design ⋆
I worked with Bailey to do a mini branding. I had some idea of my brand colours and aesthetics but I didn’t have the ability to refine it and make it just a little more professional. Bailey did that for me! Through conversations, Pinterest boards and back and forth, Bailey NAILED my branding. I love it. My fonts, my colours, my illustrations and aesthetic. Love! Then she used that branding to do my website! I am a service and have a shop so I wasn’t able to have the two work seamless together but also as 2 seperate parts on website and Bailey nailed it!! And then, weeks later when I just wanted to change my “cart” position and couldn’t figure it out, she was happy to continue to help. Bailey is a delight of a person to talk to and she really knows what she is doing. I am so happy with all my branding and website and have a few more tasks I want to work with Bailey on, coming up as well!
Tash - Founder of Pup & Running
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