Frida Kabo came to me wanting to refresh her branding. She had an old Canva made logo, a colour palette, and a couple of mismatched brand elements that felt amateurish and outdated. So we started with a brand strategy workshop where we got clear on her goals and vision for the future of her business. Then we moved on to attracting her target audience and through a combination of strategy and aesthetics we created a gorgeous brand identity. A brand identity that simultaneously feels ground and magical (Frida’s exact goals)! The logo mark represents the layers of inner, unseen strength that sensitive people possess.

We also designed a sub brand called “Sensitive Success” that has it’s own logo and colours that are designed to fit perfectly within the Frida Kabo umbrella brand. Along side her brand identity, I also redesigned Frida’s podcast cover artwork and the graphics for her Online Summit.