Create a new standard that sets you apart in your industry in your industry
Maybe your website feels clunky or the messaging isn’t landing. And the leads? They’re playing hard to get. When you’re too close to your business, it’s hard to see the cracks. The mismatched visuals. The lukewarm messaging.
I’ll comb through your business and identify the gaps and disconnects that are letting your brand down. Then I’ll craft a plan to not just fix them, but elevate every corner of your brand.
Services
Every brand transformation begins with creating your unique visual identity. I use a deeply personalized strategy to craft visuals that resonate authentically with who you are and where you’re headed. This identity becomes the bridge between you and your ideal clients—it’s how they recognize you, relate to you, and choose you over everyone else.
My process isn’t about picking pretty colors or slapping a logo together. It starts with an intensive strategy session where we uncover what’s working, what’s missing, and what’s needed in order to position your brand as industry-leading.
01.
Custom Brand Identity
What's typically included:
Each package is completely tailored to the client based on their goals and needs.
- Brand strategy deep dive session
- Complete logo suite (primary, secondary, icon, variations)
- Colour palette and typography system
- Brand patterns and graphic icons
- 30+ page brand guidelines
- Social media templates and digital collateral
- Brand strategy-directed photoshoot brief
- Launch strategy and implementation support
After we’ve established your brand identity, it’s essential to give your audience a strategic digital home that actually works for your business. Your website isn’t just a placeholder—it’s your most powerful sales asset, working around the clock to position you as the obvious choice.
I’ll design a high-converting website that houses everything your business needs: your products and services, your story, your credibility, and a clear path for visitors to become clients.
I pride myself on the “no copy + paste” method—you’ll never get a templated site that looks like everyone else’s. Every website is custom built and tailored specifically to position you at the level needed for maximum impact in 2026 and beyond.
02.
Custom Branding & Website Design
What's typically included:
Each package is completely tailored to the client based on their goals and needs.
- Everything from the Custom Brand Identity package +
- Website strategy session to map conversion goals
- Copywriting messaging framework (to help you create your web copy)
- Custom Squarespace or Showit website design (5-7 pages)
- Mobile and desktop design, optimised for every device
- Basic SEO setup for discoverability
- Domain & DNS configuration and setup
- Website training for you and your team so you can manage updates confidently
Get high-level creative thinking and flawless execution, every month on demand.
You’re not looking for another set of hands waiting on instructions. You need a creative director who can step into your business, elevate the thinking, and get sh*t done. Director on Demand is 15 hours of hands-on creative work per month where I’ll design assets, build funnels, implement marketing, and handle the execution that’s been weighing on you. No training, no managing, no bottlenecks.
03.
Director on Demand
Design and implementation retainer
Throw me your ideas;
I'll bounce them back, better.
I use strategy and intuition to amplify your individuality through design. I've developed a really personalised process that helps us co-create an identity and assets that genuinely feel in alignment with the impact you want your brand to have.
This is branding that attracts clients who see your value, helps you charge (and get) what you're worth and will set you apart as an authority your industry can't ignore.
And here’s what becomes possible when you invest in strategic brand and web design:
You become the obvious choice in your industry.
Your brand no longer blends in with the sea of sameness. When potential clients land on your site or see your content, they immediately recognize you’re operating at a different level.
Your marketing becomes effortless.
With cohesive branding and clear messaging, creating content stops feeling like pulling teeth. You know exactly how to show up, what to say, and how to say it—because your brand foundation does the thinking for you.
You attract clients who see your value.
With cohesive branding and clear messaging, creating content stops feeling like pulling teeth. You know exactly how to show up, what to say, and how to say it—because your brand foundation does the thinking for you.
Your website actually works for you.
Instead of a pretty placeholder, you have a strategic asset that guides visitors from curious to convinced. Your site becomes your best salesperson, converting even cold traffic into invested buyers.
You gain the confidence to charge what you’re worth.
When your external presence finally matches the quality of your work, pricing conversations get easier. You're no longer competing on cost—you're closing clients who value transformation.
Katie Godden
Communication Expert
After
Before
Thank you so much Bailey for your skill, patience and professionalism on this project. I love how you work and how your brain so artfully pieces it all together. 💕
communication expert
katie godden
Valentina Giovannini
Spiritual Coach
After
Before
OMG!!! I could never have imagined something like this for myself! The new branding is soooooo perfect for the new version of me! It gives me the sense of solid structure, direction, purpose, order and sovereignty. Bailey thank you soooo much for feeling me!
embodiment coach
valentina giovannini
Kate Ruby Bradshaw
Business Coach
After
Before
Bailey took charge of every level of this rebrand. From creative direction of the photoshoot, right through to the end product, she masterminded this huge branding evolution with every detail under her keen eye. The results speak for themselves. She nailed it.
business coach
kate ruby bradshaw
