Topaz came to me wanting branding for her new brick and mortar business. Align with Topaz is a breathwork and spinal energetics business based in Australia. We wanted to incorporate that into the logo so it was clear what the business does at just a glance. Through our strategy workshop we got clear on what would attract in the brand’s target audience.

The final brand identity feels very grounded yet still spiritual and heartfelt. The colour palette with it’s deep contrasting colours complements the logo perfectly. For the logo I emphasised the word ALIGN to draw attention to the main component of what Topaz does. Then changed the “I” to a spinal illustration to allude to the spinal energetics Topaz performs. All in all, the branding came out beautiful and looks fantastic on a brick and mortar business like this.