bliss tonic cacao
brand strategy & identity | packaging design | website design
Bliss Tonic Cacao is a raw chocolate company based out of Bali, Indonesia. They came to me because they only had a basic logo that they had purchased offline and no other brand identity elements. They wanted to upgrade their branding, packaging, and website to breath new life into the brand. Their old logo was very basic and didn’t stand out from any of its competitors, so through the research and development phase I developed a new logo and brand identity that would make cacao more attractive to the funky, millennial audience that BTC wanted to attract. We redesigned the packaging the cacao comes in as well as the shipping box, and the instruction cards they add into the box. BTC then hired a product photographer to capture beautiful pictures of the new packaging and I built out their new website to match their new branding.
Brand Identity
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Brand Strategy
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Packaging Design
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Website Design
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Brand Identity ✹ Brand Strategy ✹ Packaging Design ✹ Website Design ✹
“This branding is beyond what I could have imagined. Bailey thought of special things (like what to do with the wrapping) that we never even knew to ask for. The colours, the design, the whole look - we’re in love with it!!!!!!!”
Kate Ruby Aroha - Founder of Bliss Tonic Cacao
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