Retainer

Director on Demand

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A monthly retainer that provides the strategy, design, and implementation for business owners who want to move fast and at scale

Director on Demand gives you the support you need, at the level you need. Combining strategic direction, with hands on implementation, this is the level of partnership that you need. 

I bring 7+ years of experience in online strategy, design, websites, funnel building, launching (the list goes on!) - with a deeply intuitive process, to understand what your business needs. This means that you’re not on your own figuring things out. That you have someone who sees the gaps in your business (and actively solves them)

Think of this as having a Creative Director and strategic coach in your corner. 

Someone who helps you decide what matters, and then... actually makes it happen.

You’ve got half-finished ideas sitting in Notion, loose notes in your phone, and a running list of “I’ll get to that later.” They’re not urgent enough to drop everything else, but they’re important enough to keep weighing on you.

You could spend another Sunday afternoon tweaking a carousel, second-guessing a landing page, or trying to make everything finally feel ‘launch-ready’. Or you could hand it to someone who already understands your brand, and focus your energy where it matters most.

Director on Demand exists so those ideas stop circling, and start turning into assets that actually support the ambition and growth of your business.

You’re speaking to me, Bailey!

You’re not looking for another pair of hands waiting on instructions. You want a creative director who plugs into your business, elevates the thinking... and actually gets sh*t done.

Yes, you’ll get hands-on design and implementation for your marketing and sales assets. But the deeper value of Director on Demand starts before anything is designed or built.

Even if you already have ideas (and if you don’t, I do!), what’s often missing is the space to slow down, zoom out, and work out which ones are worth acting on right now.

Each month, we create space to look at your business as a whole: what you’re working towards, what deserves attention right now, and what’s draining time or momentum.

Because this is what happens when your brand has real creative leadership behind it: ideas sharpen into clear direction, vision expands into something cohesive and unmistakable for your brand, and everything you put into the world starts pulling in the same powerful direction.




But this isn’t just about having a designer on speed-dial.

OK, I need this

This is about running your business from a higher vantage point with creative leadership behind you, and the freedom to think, decide and build at the level you know you’re capable of.

This is for the stage where you start thinking bigger.

Know your business has more potential than it’s currently expressing

Want a strategic creative partner who understands where you’re going, and helps you build towards it

Are tired of being the bottleneck for every creative and strategic decision

Want your business to be led, not just managed

Value clarity, quality and long-term vision over rushing or DIY-ing

Have ideas, momentum and ambition, but want them shaped into something cohesive and intentional

You’ve outgrown flimsy briefs to a VA who needs step-by-step instructions and training on platforms they’re not skilled to use

Director on Demand is designed for business owners who aren’t new to the game, but are ready to operate at a different level.

You’ve moved past scrappy survival mode. You’re no longer interested in juggling everything yourself with templates, creating ad-hoc content, reacting to whatever’s trending, or spending your best energy on low-level decisions. You’re ready for space, growth and better results from more intentional marketing efforts.

This is for you if you:

Minor website tweaks and maintenance
  • Content and asset organisation
  • Plugging finalised content into your scheduler or content board
  • Streamlining workflows so things run more smoothly behind the scenes

Workflow & systems
Once a month, we’ll meet to:
  • Get clear on your goals for the month ahead
  • Identify what will actually move the needle (and what can wait)
  • Sense-check ideas, launches, content or offers
  • Align creative decisions with your wider business strategy

Monthly strategic coaching & direction
Your retainer includes up to 15 hours per month of high-impact support, such as:

Design & content
  • Social media templates, Instagram carousels and reel covers
  • PDF design, presentation slides and video thumbnails
  • Light video editing (e.g. cutting long-form content into social clips)
  • Turning raw content into polished, on-brand assets


Marketing & implementation
  • Email sequences and funnel building
  • Social content design (ex. gorgeous branded Instagram carousels using your existing copy)
  • Opt-in, success pages
  • Stunning, high converting landing and sales pages
  • Membership site design using Kartra or Kajabi

Hands-on creative & marketing support

What this looks like:

Katie’s $50K launch

case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     

Here’s some of what’s possible with Director on Demand:

Katie came to me with a big idea: a free masterclass series to upsell into her new program. I built the entire funnel, planned over 50 Facebook group posts, created every piece of branding and collateral, and edited the video content. The result? 150+ people signed up, and she hit a $50K launch — her highest revenue to date.

communication expert

katie godden

Jenna’s £250K sales page

case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     case studies     

Jenna’s high-ticket offer needed a powerhouse sales page. I designed it inside Director on Demand and it’s now generated over £250K in profits (and converted at 12% when the industry average is 1%). I’ve also created hundreds of slide decks, PDFs, mini program assets, and videos to support her launches and evergreen content.

sales & business mentor

jenna o'keefe

($1,400 USD per month)

Your Investment & Commitment

$2,000 AUD per month

This is a high-touch, ongoing partnership, designed for momentum and depth, which is why a three-month minimum commitment is required.

You’ll get 15 hours of dedicated creative direction and strategic support, applied where it will make the biggest difference to your brand and business.

Availability is intentionally limited so you know you’ll receive the creative care and consistency this level of support demands.

Want to claim one of these coveted spots?

I’ll take it!

Finally, someone who thinks with you and builds it for you.

Let’s do it

Director on Demand brings creative leadership into your business, establishing the kind of presence and authority that leads conversations and sets the direction within your industry (rather than following it).


Do the hours roll over?

No, hours are use-it or lose-it each month. Your hours are set aside for you each month, so you have reliable access to quality, focused support when you need it. This helps us keep momentum and make the most of our time together.

What's not included?

To keep this partnership focused and high-impact, some work will be scoped separately (if you need something bigger, we’ll talk about it first):
  • Full brand design or rebrands
  • Full website builds or major structural changes
  • Complex sales pages or funnels
  • Podcast editing
  • Large-scale video editing or production
  • Complex ManyChat funnels
  • Large membership site builds

How long is the commitment?

There’s a 3-month minimum to ensure we can establish real momentum. After that, it rolls month-to-month, but most clients stay on for much longer because the value and impact of this work keeps compounding.

How many clients do you work with at this level?

Only four at any one time, and just two spaces are currently available. This is high-touch support, and I keep it that way intentionally so your business gets my full creative energy and attention. 

How long is the turn over for each project?

Most projects are turned around in 3-4 business days. If it’s something more complex, like a course build, I’ll give you a realistic timeline upfront and keep you updated along the way.

What is your speed of implementation?

Perhaps it’s my early 20s brain but I get passionate about what I do and I'm known for my speed of implementation. I've been told repeatedly that 15 hours with me is almost double with most other people.

Who is doing the work?

It’s me! I am NOT an agency. When you work with me (at any level) all the work comes from me and me alone. You will be getting my attention, my eyes, and my brain on your work, not anyone else's.